Most online entrepreneurs don’t start out as professional marketers or developers. That’s what makes drag-and-drop site builder platforms like Wix so popular.
With professional templates, on-site hosting and maintenance, Wix is very easy to use. But wait, "easy to use" doesn’t mean "simple." Every DIY small business owner can plug in enterprise-level e-commerce to their Wix website. Just type in the Ecwid E-commerce App for Wix.
Recently, we’ve been working hard on giving the Ecwid app the new look and feel. Read on to learn what’s so cool about it.
First, Why the App?
Ecwid has been in the online selling game since 2009. E-commerce has been our main focus and passion for almost 10 years. Ecwid stores are integrated with popular payment and shipping providers like Square, PayPal, or Stripe, social networks like Facebook or Instagram, Google search ads, Amazon and eBay. Everything’s already coded for you so you don’t need technical knowledge.
Ecwid store owners use top-notch e-commerce features the same way big brands do it (say, Instagram Shoppable posts). That said, adding an Ecwid store to Wix will do more that just provide with a modern, mobile-friendly shopping cart — it ensures growth and competitiveness of your e-commerce business.
Review these recent improvements of the Ecwid app for Wix. You’ll see that these changes make your store an even more powerful extension of your website:
30+ New Store Appearance Settings in the Wix Editor
An Ecwid store and a Wix website work together to get your business growing — just as an esthetician and hairdresser work to improve someone’s overall appearance. Ecwid has created dozens of new store design options to brand your store, including new fonts, storefront layouts, sizes and ratios of product pictures, background colors, product cards content, frames, and more.
Preview your design settings in real-time and apply them right from the Wix editor:
- Open the Wix site editor.
- Click on the Ecwid storefront.
- Click "Settings" and navigate to new "Product list" and "Product" sections.
- Design your store!
A New Floating Shopping Bag Icon
When it comes to evaluating performance of an online store, it’s all about conversions. The new shopping bag icon is optimized to lead customers to their carts: it sticks to the screen and remains visible on every site page, even if the customers scroll down the page.
We’ve also empowered this icon with a set of customization options. Set the layout, position, icon type, and border to complement your store — also within the Wix site editor:
- Open the Wix site editor.
- Click on the Ecwid storefront.
- In the store settings window, click Add-ons, then Add a Floating Shopping Bag Icon.
- Click on the icon in your storefront to open the design settings and change the icon position.
Faster Page Speed
Surrounded by numerous distractors (thanks, Netflix) your customers hate to wait. The load speed of your website and its parts will define how many sales you make. It’s also a crucial SEO metric that helps Google rank your site higher. That’s why we made Ecwid storefronts working on Wix load up to 2x faster.
Remember that site load speed depends on many factors. For example, if your website has a lot of images (especially if they are not optimized for web) or installed apps, it may affect the load speed. So if you think your Wix + Ecwid website should load faster, contact our support team for more tips.
Curious to see how the Ecwid + Wix team complement each other so well? Check out success stories featuring Wix + Ecwid stores:
- How One Passionate Home Decorator Got Her Entire Family into a Prosperous Business
- Why Being Strange Is Good for Sales: Lessons From a Bikini Brand
Also, see a collection of stores built with Ecwid and Wix, or simply install a free Ecwid app in your Wix admin to give it a try!