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How to integrate your shopping cart with Facebook
There are more than 300 million active users on Facebook — such a great opportunity to get more customers to your e-store! Win over more buyers by adding Ecwid to the Facebook ecosystem. It will take...
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How to add OpenSearch support to your shopping cart
OpenSearch is a collection of simple formats to share search results and discovery of search engines. It allows accessing search engines directly from search boxes in some browsers: Internet Explorer,...
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How to add your shopping cart to MySpace
One of the Ecwid advantages is the ability to deploy and use the application on different sites or social networks at the same time. This enables an enormous grow of number of your potential...
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How to Integrate Ecwid With Drupal
Drupal, one of the web’s most popular open source content management systems, just celebrated their 13th anniversary with a flourish. The company is gearing up for its next major release, D8, and the...
View ArticleHow to Add a Personal Touch to Your Website
Think about your favorite companies and brands for a moment. Starting to feel that warm and fuzzy feeling? That’s because the most successful businesses work hard to create a personal connection with...
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How the New Value-Added Tax Guidelines for Selling Digital Goods Affect Your...
If you sell digital goods, you may be painfully aware of the new EU Value-Added Tax (VAT) changes that are now in effect as of January 1, 2015. As a merchant, it’s important for you to understand what...
View ArticleE-Commerce Marketing Tips for Beginners
Like any business, the first few months you have a store are important, and in particular getting customers to visit your store is vital. Marketing your online store doesn’t have to be complicated....
View ArticleHow to Add Google Analytics to Your Online Store
If you’re already using Google Analytics for your Ecwid storefront, then you know that it’s an important tool for understanding how your website generates traffic and what drives sales. If you don’t...
View ArticleHow To Set Your Pricing Strategy
You have a business idea that you believe in. The pieces are starting to come together, and you’re ready to kick things into gear with a virtual storefront. As you develop your online store, your...
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How to Use Content to Attract Customers to Your Store
As a small business merchant, you’re challenged with using marketing as effectively as possible in order to attract customers. Creative content like videos, photos, and stories for your website and...
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How to Use Social Media to Promote Your Store
Online merchants depend on social media to survive in today’s virtual world. With 74 percent of adults using social networking sites, it’s important to communicate with your customers, and potential...
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Top Pinterest Tools to Boost Your Business
As the third most popular social network, with more than 70 million users, Pinterest is a great way to boost awareness not only for your products, but your store. The social platform, which is based...
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Simple Product Photography Tips to Beautifully Showcase on Your Store
As a merchant, your products (and selling your products) are the key to your success. How you visually showcase them online can make all the difference in converting visitors into customers. In...
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The Importance of a Blog and How to Start One for Your Store
Like it or not, blogging has become an essential part of doing business. When you have an online store, it’s the most cost-effective (read: free) way to attract customers who are searching online for...
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How to Maximize Sales Using Promotions and Special Offers
Customers love feeling like they are receiving a great deal on their purchases, which is why special offers and promotions are effective for producing real conversions, especially during the holidays....
View ArticleReasons to Consider a Pop-Up Shop
If you’re looking for a new way to promote your online store and get more exposure for your brand, consider a pop-up shop. Unlike a permanent, physical storefront, a pop-up shop is temporary and gives...
View ArticleHow to Turn Your Customers Into Brand Evangelists
You worked hard to setup your store, curate your products, build your brand, and share your story — but, gone are the days of if you build it, they will come. While it’s important to attract new...
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The E-Commerce Guide to SEO
Every day, tens of millions of people look for products in search engines such as Google, Yahoo and Bing. Competition is high when you consider that almost every business has a website competing for...
View ArticlePublicity on a Budget
You believe in your products and have an amazing story to tell (or at least you think you do). So how do you convince journalists to share your story or talk about your products? We all know that...
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15 New Year’s Resolutions for Small Business Owners
At the beginning of a new year it’s only natural to reflect on your key takeaways and set new goals: maybe you’re thinking about launching a new product, or it’s time to finally think through your...
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