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Understanding Instagram Advertising for Ecommerce Businesses
With over a billion active monthly users and a highly engaged community, it’s no surprise that businesses turn to Instagram for advertising. In this blog post, we’ll dive into everything you need to...
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How to Combine Email & SMS Marketing for Higher Conversions
Forget chasing your audience across the digital Wild West. Imagine a world where your marketing messages land right in their hands, ready to convert. This is omnichannel marketing for you — a strategic...
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How to Tap into a Global Audience with a Multilingual Store
In the age of internet globalization, having an online presence is as essential for a business as coffee on a Monday morning! But it’s not just about having an online store but a multilingual ecommerce...
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Hyperlocal Social Media Marketing: Navigating the Power of Targeted Engagement
In the age of digital transformation, the marketing scene got a facelift. Businesses now wield powerful tools to boost their reach sky-high. But hey, every online business is armed to the teeth with...
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The Cheapest Ways to Send a Package: 6 USPS Tips
If you find yourself constantly wondering, "what is the cheapest way to send a package," that’s not surprising. Shipping costs are an expense for any business that is hard to get around. And even...
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How to Come Up with Logo Ideas That Tell Your Brand's Story
A logo isn’t just a pretty picture on your website and merch. The best ones reel in customers, make connections and leave a mark on your audience that sticks longer than a catchy tune. From designing...
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Headless Ecommerce: What Is It, And Why You Should Get On Board
The rise of ecommerce has shifted the ways many companies conduct business, along with the ways we talk about business. Even within the last decade, the availability of digital platforms for conducting...
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What Is Headless Commerce?
Every day it seems like technology gets a little bit slicker. Interfaces are streamlined, graphics are boosted, functionalities are enhanced, and new integrations are created so that all of your...
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6 Effective "Buy One, Get One Free" Promotions for an Online Store
One of the most effective ways to market your store is the "Buy One Get One Free" deal. These are your slick, versatile sales boosters to charm customers and boost sales. BOGO promotions are popular...
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8 Ways To Lower Your Facebook Ads CPC
Keeping advertising costs down while maximizing returns is a constant challenge for businesses, especially on a platform as competitive as Facebook. With over 2.9 billion monthly active users,...
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Upsell, Cross-Sell, or Clear Dead Stock: Which Product Bundling Strategy Do...
Who could resist a deal where you receive more for less? If you’ve ever indulged in a combo offer at a fast-food chain, you’ve seen the art of product bundling. This strategic approach merges two or...
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Drive Sales by Adding Product Reviews on Your Website in a Click
When was the last time you bought something online without reading reviews? Exactly. Bet your customers don’t either. That’s why adding testimonials to your website is a must for driving sales. Product...
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How to Create a Loyalty Program That Works: Designing a System to Retain...
Whether you’re launching a brand new business or you’ve been running a successful online shop for years, retaining customers is part of the gig. Without loyal customers, brands will fail to thrive and...
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From Local to Global: Jack & Co.’s Sweet Path to Growth
Have you ever heard of elderberries? They’re among the most beneficial fruits for fighting colds and boosting immunity. Nikki Schoeny and her husband tapped into the wonders of this berry and founded...
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Harnessing AI for a Business: Practical Uses of AI in Ecommerce
AI, or artificial intelligence, is taking the business world by storm. Simply put, AI is a technology that simulates human intelligence via computers and machines. It helps improve productivity,...
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Time Management Tips for Busy Entrepreneurs: How to Get More Done in Less Time
Entrepreneurship is one of the most fulfilling but demanding careers a person can have. As a business owner, you’re in charge of nearly every facet of your company or venture. From planning and...
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Key Financial Metrics Every Ecommerce Business Owner Should Master
Accurate and up-to-date financial metrics are critical for determining the success and health of any business. These numbers aren’t just figures; they’re the GPS guiding business owners through the...
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A Quick Tip to Make Your Products More Discoverable in Search Engines
In the bustling world of ecommerce, standing out from the competition is a constant challenge. For merchants with large product catalogs or those in highly competitive industries, a well-thought-out...
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Maximizing ROI: Creating Cost-Effective Marketing Campaigns for Ecommerce
As a business owner, any opportunity to cut costs and gain online exposure is a golden ticket to growth in an already saturated market. Cost can be a significant deterrent for all businesses, from...
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How to Negotiate Shipping Rates: Tips for Better Price and Service
One big factor that can really eat into your budget and product profits is shipping rates, which can vary greatly from one provider to another. Sometimes, these unexpected costs can cancel out any...
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