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A/B Testing For Beginners: Everything You Should Know To Get Started
If you’re running a small business, then you know that every penny counts. You can’t afford to waste money on ad campaigns that don’t work, or settle for a website that’s not converting visitors into...
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The Best Cloud Hosting For Online Stores
To make your ecommerce store a success, it’s essential to get good hosting. In recent years, cloud technology has revolutionized the hosting industry. This is partly because cloud services provide more...
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Why You Should Be Selling Ecommerce Alongside Your Marketing Services
You’ve probably heard the phrase "one-stop shop" before, right? It’s the idea that consumers prefer to make a single "stop" for the majority of their purchases and buy what they need from one store or...
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What Is a Product Prototype?
Prototypes are known to be a crucial and indispensable part of the design process; they basically act as a green light when it comes to a product’s production and success. When briefly described,...
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Sell on Facebook: Blow Up Your Sales With Ecwid’s Social Selling Tools
Facebook has over 2.91 billion active monthly users of different ages and with different hobbies and interests. With Ecwid E-commerce, you can tap into this network and grow your reach on a channel...
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Inspiring Company Mission Statements
A mission statement says more about a company than any logo or brand name ever could. Think of a mission statement as the expression "a picture speaks a thousand words." When it comes to any company, a...
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How to Get Google Ads Certification
The digital marketing landscape has grown rapidly over the past decade. Not only that, but the recent shift from in-person to remote work has more people online than ever. For marketers, this means...
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Instagram Stories 360: All Business Owners Need to Know
People either love or hate Instagram stories, there’s no in-between. No matter your feelings about them, IG stories are an indispensable tool when it comes to social media branding and marketing. Just...
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Why Selling Ecommerce à la carte Makes Sense for Any Business
Have you ever gone out to have a meal somewhere, knowing that you wouldn’t actually have a choice about what you ate? Maybe it was back in school when the cafeteria only had one or two options; or...
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Why Link Google Ads With Search Console and Google Analytics
Linking your Google Ads with Search Console will give you more data. Google Search Console works together with Google Ads to use analytics to get you data about the performance of your ads. If used...
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What Is Google Tag Manager and Why Should You Use It?
If you run an ecommerce site, understanding how users interact with your content is an important step in growing your business and boosting sales. That’s where Google Tag Manager (GTM) comes into play....
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How To Use Google Tag Manager: Analysing Data, Adding Tags, and Avoiding...
Google Tag Manager (GTM) is a free tag management system that lets you create and add tags to your website while coordinating with your team. If you’re not using GTM, starting an account is a great way...
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What Is Google Search Console and Why Should You Use It?
Google offers a lot of helpful platforms for website owners. Each platform can be helpful, but Google Search Console (GSC) is one of the most important. Why? Google is by far the most popular search...
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How To Set Up and Use Google Search Console
Google Search Console (GSC) is a powerful and free platform that lets you track and manage your site’s search performance. Getting started is pretty easy, and the pay-off is totally worth it. Google is...
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How to Accept Apple Pay and Google Pay (And Why It Makes Sense for Online...
As a business owner, it’s important to stay up to date with the technology that can help you run things more efficiently and securely. This is especially true when it comes to receiving payments....
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What Google Performance Max Is & How You Can Benefit From It
In this episode of the Ecwid Ecommerce Show, the podcast hosts Jesse and Rich look into Google’s Performance Max ad campaigns. Tune in to learn more about this ad campaign type and find out how it can...
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10 Trending Products to Sell on TikTok
Without a doubt, TikTok is the 21st century’s trend-setter. With over 1.2 billion active users per month in the last quarter of 2021 and an impressive 88% positive app review in the U.S. in 2020, it’s...
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What Online Sellers Need to Know about VAT in Europe in 2022
Taking care of your VAT duties is one of the most important tasks in the day-to-day life of ecommerce entrepreneurs and Amazon sellers. Depending on your home country, these duties arise as soon as you...
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How to Get More Customers for Your Subscription Business
Subscription-based businesses are thriving! In fact, they have grown 5-8x faster than traditional businesses over the last 9 years. Recurring revenue is one of the main reasons why many businesses are...
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Using the Psychology of Decision-Making in Sales Content Optimization
First, the question: Living in the age of unlimited options, why do you choose a particular product? What makes you sacrifice all the alternatives you might need tomorrow and prioritize one thing over...
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