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Why Banks Should Be Selling Ecommerce
What do you think of when you think of the word ecommerce? What’s the first thing that comes to your mind when you hear the term? For many people, it might be buying from big online retailers like...
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How to Optimize Product Images: Instructions & Resources
Product images help seal the deal when customers visit your website. To maintain their interest, you must have attractive photos that load quickly. In other words, you need to optimize your product...
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The Ultimate Guide to Local SEO
Google knows when its users are searching for a local business. The users will enter local search terms that describe a type of business and a geographic area. Examples of local search terms are...
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A Step-By-Step Guide to Using Facebook Business Manager
If you’ve already started selling or advertising your business on Facebook, you may have heard a thing or two about Facebook Business Manager (aka Meta Business Suite). If not, don’t worry—we’re here...
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The Best Store Management Software Platforms And Features To Optimize Your...
If you are a business owner and want to easily manage your day-to-day business, you should invest in a store management system. Today’s online store systems help you run your business with numerous...
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10 Powerful Ecwid Updates to Manage Your Store with Ease
Hey there, how are our favorite online sellers doing? Probably busy with fulfilling orders and attracting new customers! Here at Ecwid by Lightspeed, we’ve also been hard at work. We have created new...
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B2B Marketing Guide: Strategy, Goals, Tactics
So, you’re wondering, "What is B2B marketing?" Well, you’ve come to the right place! Let’s take B2B out of the equation for a brief moment and focus on the marketing aspect of things. After all, that’s...
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B2C Marketing Guide: Audience, Positioning, Sales Channels
If you’ve found yourself frantically and endlessly searching for a quality B2C marketing guide to no avail, then your search ends here. Chances are some of you may be wondering about B2C meaning. B2C...
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How to Write an Effective Return Policy for Online Stores
Let’s face it: no matter how reasonable your prices or great your products are, some customers will want to return them. That’s why you need to have a return policy. It sets expectations for your...
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The Top Ecommerce CMS Platforms for Your Online Store
Despite the pandemic causing economic uncertainty, ecommerce store sales continue to rise at a formidable rate, adding up to 12-16% of retail sales across the globe. In fact, eMarketer suggests that...
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The Best Email Marketing Service for Ecommerce
Many of us dread the sound of an email arriving in our inbox or the notification number for unread messages slowly rising. This widespread frustration has given email a bad reputation. But, just like...
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How to Customize Online Checkout to Improve Shopping Experience & Sales
The checkout page is crucial when it comes to online selling. This is where customers finalize their purchase, enter their payment and shipping information, and hit that precious "Buy" button. However,...
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Ecommerce Content 101: The Importance of Creating Content for a Business
Welcome to the first episode of the Content Creation series! Content is key when it comes to driving traffic and sales for an online store. You need to create interesting and engaging content to draw...
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5 Effective "Buy One, Get One Free" Promotions for an Online Store
Beginning online sellers can find marketing their online store confusing and difficult to navigate. Figuring out which promotional techniques can be elusive. Well, here’s a freebie! One of the most...
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How Much Does It Cost to Sell Online With Instagram?
If you’re a small business with little to no marketing budget — this article is for you. Because guess what! It costs you absolutely nothing to sell online with Instagram! You just need some spare time...
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Ecommerce Content 101: How to Manage Content Creation With Ease
Welcome to the second episode of the Content Creation series! In the first episode, podcast host Rich explained why you want to create content for your business. He talked about the benefit of creating...
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How This Store with a Large Catalog Saved Hundreds of Work Hours
In the "Success Stories" section of the Ecwid blog, we publish the real-life stories of business owners who run their online stores with Ecwid by Lightspeed. Here you can meet fellow entrepreneurs and...
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Ecommerce Content 101: Overcoming the Fear of Creating Content
Welcome to the third episode of the podcast series about content creation! In the first episode, we explained the value you get for your business by using content to build a brand image. Our second...
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International Business Online: How to Start Selling Globally
Although international selling offers huge opportunities for growth, some online business owners feel intimidated by the thought of selling globally. However, with some planning and research, you can...
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How to Launch and Promote Your Ecommerce Mobile App
One way to take your ecommerce business to the next level is by creating a mobile app. Mobile shopping is getting more and more popular, so catering to your customer preferences makes perfect sense. If...
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